Embodied Leadership. Operational Integrity. Meaningful Impact.

MatterBetter Your conscious business partner specializing in inner work and outer structure

The truth about creating lasting impact:

We believe it starts with the inner work;
getting embodied, leading from integrity, showing up whole.

Then you build the outer operational systems that support your people and purpose as you evolve.

Inner transformation, outer structure, lasting impact.

That's the pathway.

It requires both inner transformation and operational integrity.
Not one or the other. Both

MatterBetter helps purpose-driven leaders get clear, get grounded, and build companies that work; for their people, their mission and themselves.

We combine embodied leadership work with strategic operations, so you can lead from alignment while your company grows sustainably.


When you lead yourself well, you lead companies that matter.
And when companies that matter are led well, the world does better.

We lead with embodied transformation, fuelled by heart and presence, helping you integrate mindfulness, spirituality and self-awareness into how you show up.

Our Approach

This isn't surface-level "wellness" or another framework to implement. This is doing the deep inner work that dismantles what's holding you back and reconnects you to yourself as part of something bigger.

First you learn to lead from alignment and heart, not autopilot and fear. Then you dig into the operational systems that allow conscious leadership to take root and grow.

This isn’t about rigid playbooks or over-engineered processes. It’s about building systems that reflect your values and sustain your people.

With clarity, consistency and care woven into every layer, structure becomes a living expression of your culture, one that supports trust, alignment and meaningful momentum

MatterBetter Services

Our offerings are rooted in a foundational belief: you cannot systemize what isn't aligned.

We believe the most profound and sustainable change happens when you lead from a place of clarity and integration. The real magic happens when you synchronize conscious leadership with operational integrity, creating a powerful engine for unstoppable, sustainable growth.


We offer a suite of packages designed for both leadership transformation and operational system builds.
For ongoing strategic support, we also take on a limited number of fractional partnerships.

Learn More About Our Services

A blend of
heart & systems

We're Jane and Amanda: different in approach, aligned in purpose. Jane is your strategic thought partner for embodied leadership, Amanda is the systems architect for your operations, and together we help you turn messy growth into lasting impact.

Amanda Kooy
Jane Stark
Get to know Us

This work isn't for everyone. It's for organizations who know what they don't know, who are open to going deeper, curious enough to look beneath the surface and disciplined enough to build what lasts.

If that's you, let's talk.

Ready to create impact differently?

hello@matterbetter.ca